Tuesday, October 3, 2017

The 'Burbs

Marketing the American Dream
Newlyweds in the 1950s house shopping in the suburbs. The Burbs and Other stories of Marketing the American Dreams. Marchmatron.com
Money can't buy love, but it improves your bargaining position. 
- Christopher Marlowe
Almost half of white Americans say that life was better for people like them in the 50s and 60s. Other Americans, according to this survey, were not as fond of that period. 
While money can’t buy happiness, 
it certainly lets you choose your own form of misery. 
- Groucho Marx

The U.S. gross national product more than doubled in the fifteen years after WWII. The government spent some big bucks on infrastructure, veterans' benefits, and manufacturing a whole bunch of expensive military stuff. 

Well, isn't that interesting . . . 

the gross national product ballooned from $200 billion to $500 billion and nary an economic trickle-down or gargantuan corporate tax break in sight.
What's the use of happiness? 
It can't buy you money. 
- Henry Youngman
Developers capitalized on G.I. subsidized mortgages and the middle class moved to the 'burbs.
"Be Sereene" a 1950s drugstore advertisement targeting housewives with anxiety. The Burbs and Other stories of Marketing the American Dreams. Marchmatron.com
It isn’t necessary to be rich and famous to be happy, 
it’s only necessary to be rich. 
- Alan Alda
Housewife spent some of that coin on advice books like Cooking To Me Is Poetry and Femininity Begins At Home. 
Then they spent even more coin on "Mother's little helpers."  
Valium, Librium, and other tranquilizers opened a very profitable avenue for big pharma. Making lots of housewives drug addicts turned out to be a great marketing plan. 
Life magazine photo essay on the suburbs of Los Angeles. 1953. The Burbs and Other stories of Marketing the American Dreams. Marchmatron.com
Whoever said money can't buy happiness 
simply didn't know where to go shopping. 
- Bo Derek
In 1953, Life magazine published a photo essay called 400 New Angels Every Day documenting the astounding growth in the Los Angeles suburbs. In 1954, Life ran another photo essay featuring concerns over the smog-filled valley. 
Door to door salesmen ready to hit the streets in a new 1950s housing development. The Burbs and Other stories of Marketing the American Dreams. Marchmatron.com
Money, if it does not bring you happiness, 
will at least help you be miserable in comfort. 
- Helen Gurley Brown
Life captured an image of some of the door to door salesmen a new housewife could expect to come calling.
Promotional photos of a barbecue party at Rock Hudson's place, 1952. The Burbs and Other stories of Marketing the American Dreams. Marchmatron.com
Money can’t buy friends, 
but you can get a better class of enemy. 
- Spike Milligan
Promotional photos of Rock Hudson, looking very mid-century-Americana-normal while hosting a backyard a barbecue party. 
Rock Hudson posing on the backyard patio in swimming trunks.  The Burbs and Other stories of Marketing the American Dreams. Marchmatron.com
Like these favored show folk, the rest of us ordinary citizens of the American 1950s were busy miming normalcy too. . . Get married. Have 2.3 children. Buy a house in the suburbs. Go to church. Send the kids to college. Die quietly. - Richard Schickel
So much obligatory conspicuous consumption and so little time. 

#Money #AmericanDream #Marketing #Sales
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Other Stories of The American Dream

Musicals on an Industrial Scale

www.marchmatron.com/2017/10/an-exciting-offer.html
An Exciting Offer

www.marchmatron.com/2017/11/as-seen-on-tv.html
As Seen On TV

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