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Contemplation of carrots on a stick.
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until they mature to a state where they can be thrown out.
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"Our slogan for 1936 is: Wesson Oil in Every Pot of Boiling Vegetables" |
Fortunately for the health and well being of others, the surge in carrot popularity started on July 26, 1942.
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Tower of London, tending to the moat vegetables. |
The United Kingdom, at the onset of the Second World War, imported a large portion of goods including 70% of UK sugar. Lord Woolton, Ministry of Food requisitioned spaces in cities for kitchen gardening.
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Engaged couple starts a household by choosing vegetable seeds. |
Americans sent 9 tons of vegetable seeds over through the British War Relief Society for the British public.
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Rationing Notice, posted in October 1939 |
Rationing of sweets and chocolate started on July 26, 1942.
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Children reluctantly walking past a Sweet Shop |
Attempting to find a replacement, carrots were promoted as an addition to jams, baked goods and confections.
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Advertising carrot confections |
Mr. Carter, the proprietor of a London sweet shop announced that he was offering toffee carrots. He assured the public that the alternatives were sweeter than apples and so abundant he could offer them at a halfpenny or penny depending on size.
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Promoting carrot consumption |
After 10 years of carrot cookies, carrot pudding and carrot fudge, the election in 1951 was influenced by a promise to lift restrictions.
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Sweets rationing ends in Britain, February 5, 1953 |
February 5, 1953 restrictions were lifted. Per newspaper accounts, candy factories gave away confections including a local company providing 150 lbs of lollipops to 800 school children.
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Celebrating the end of rationing |
Perhaps related to Mr. Carter's toffee creations, toffee apples were the best selling item.
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Mrs Rudd's salad stall on Portobello Road, 1958 |
Carrot consumption, while not rivaling the prior levels, remained a dietary staple . . .
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Eat 'em like junk food - BabyCarrots.com |
http://www.smithsonianmag.com/arts-culture/a-wwii-propaganda-campaign-popularized-the-myth-that-carrots-help-you-see-in-the-dark-28812484/
http://www.carrotmuseum.co.uk/history4.html#disney
http://news.bbc.co.uk/onthisday/hi/dates/stories/february/5/newsid_2737000/2737731.stm
http://home.bt.com/news/world-news/february-5-1953-children-rejoice-as-sweet-rationing-ends-in-britain-11363959721584
https://en.wikipedia.org/wiki/Rationing_in_the_United_Kingdom
http://www.cooksinfo.com/british-wartime-food
https://thisisnotadvertising.wordpress.com/2012/01/09/crispin-porter-bogusky-for-bolthouse-farms-eat-em-like-junk-food/
https://thisisnotadvertising.wordpress.com/2012/01/09/crispin-porter-bogusky-for-bolthouse-farms-eat-em-like-junk-food/
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