Sunday, December 10, 2017

Musicals on an Industrial Scale

Office chair racing. Helmet safety check. Musicals on an Industrial Scale and other stories of the American Dream. marchmatron.com
Are you familiar with employee development / team building day . . .  
Office team building day. Office chairs and fire extinguisher Musicals on an Industrial Scale and other stories of the American Dream. marchmatron.com
where office staff meets at some location and engages in Jr High gym activities . . .
German Office Chair Racing Championship. Entry by Mad Mork. Musicals on an Industrial Scale and other stories of the American Dream. marchmatron.com
concluding when all interpersonal conflict, poor productivity, and workers' discontent has been resolved? 
Corporate Musical for Ken-L dog food. Music to sell the real thing by. Musicals on an Industrial Scale and other stories of the American Dream. marchmatron.com
Before office chair shenanigans, big companies would pay big money to produce original corporate musicals.  
American auto assembly line 1950s Musicals on an Industrial Scale and other stories of the American Dream. marchmatron.com
In 1955, America made more than half of the world's goods . . . 
and in what seems to be the most American of all American ideas . . . 
Ford leads the way. Album from the Ford corporate musical. Coke corperate musical. Album cover The Grip of Leadership. Musicals on an Industrial Scale and other stories of the American Dream. marchmatron.com
conventions from the 30s to the 80s offered Broadway quality, corporate musicals for employees and associates.
Our Future's now! Corporate Musical for Trane Comfort Corps. Cabot Valves Industrial Musical album. Music to sell valves by. Musicals on an Industrial Scale and other stories of the American Dream. marchmatron.com


Businesses would hire professional composers, directors, and staff, typically spending more than the production cost for a regular Broadway show. 
It wasn't unusual for industrial musicals to have a cast of 30 with a full orchestra and at times the production would go on the road, performing at regional meetings. 
Musicals on an Industrial Scale and other stories of the American Dream. marchmatron.com
Chevrolet spent three million dollars on the 1957 corporate musical, six times the production cost of My Fair Lady. 
The Bathrooms are Coming an industrial musical produced by the American Standard Company in 1969 Musicals on an Industrial Scale and other stories of the American Dream. marchmatron.com
After our crackerjack government fixes the economy . . . 
it's only a matter of time before big corporations offer annual corporate musical attendance in the employee benefits package.  
Who doesn't want that? 

#Marketing #Musicals #AmericanDream #Corporate
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Other stories of Marketing the American Dream: 


Jingles Part One

www.marchmatron.com/2017/10/an-exciting-offer.html
An Exciting Offer

The 'Burbs www.marchmatron.com/2017/10/the-burbs.html
 The 'Burbs

www.marchmatron.com/2017/11/as-seen-on-tv.html
As Seen On TV

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