Monday, November 13, 2017

As Seen on TV

1960s snapshot of a woman in oversized hair rollers, smoking, very pregnant and wearing a short pink housedress. As Seen on TV and other stories of marketing the American Dream. marchmatron.com
After seeing a stunning array of low-income housing (secondary to my occupation) . . .
Snapshot trailer park with trailer trash sign. As Seen on TV and other stories of marketing the American Dream. marchmatron.com
and, not to overgeneralize . . .
but, based on occupants below the age of 30 . . . 
Post cover 1952, trailer park garden. A retiree waters flowers and a plastic flamingo. As Seen on TV and other stories of marketing the American Dream.
there appears to be a correlation between the lack of income and . . .
Vintage snapshot 1960s. Three generations, engaging in a time-honored cultural ritual. Shopping in big hair rollers. As Seen on TV and other stories of marketing the American Dream. marchmatron.com
the purchase of items "As Seen On TV". 
The Hawaii Chair. As Seen on TV and other stories of marketing the American Dream. marchmatron.com
The pile of still-in-the-box Thighmasters, Flowbees, Bedazzlers, the Clappers, Ginsu Knifes and Shake Weights was sadly predictable. 

Vintage ad for Schultz Model Mobile Home explaining the ease of watching TV in the trailer park. As Seen on TV and other stories of marketing the American Dream. marchmatron.com
Making late night TV the infomercial the conduit to his marketing dream . . .
Photo of Ron Popeil thinking of such fabulous ideas, a light bulb appears above his head. As Seen on TV and other stories of marketing the American Dream. marchmatron.com
Ron Popeil's company Ronco was founded in 1964. Offering the Veg-O-Matic, the Pocket Fisherman . . .
Dan Aykroyd sells The Bass-O-Matic on Saturday Night live. As Seen on TV and other stories of marketing the American Dream. marchmatron.com
and fodder for Saturday Night Live's Bass-o-Matic, the company made bank in the early 1980's. 
Informercial for Ronco Mr Microphone. Picking up girls while driving by. Hey good look'n. As Seen on TV and other stories of marketing the American Dream. marchmatron.com
Ron Popeil sold his company 40 years later for $55 million. Two years after the sale, Ronco, owing $32.7 million, filed for bankruptcy.
Ronco Hair-in-Can spray. As Seen on TV and other stories of marketing the American Dream. marchmatron.com
If you fear you will no longer be able to purchase authentic Ronco's Mr. Microphone, Popeil's Electric Food Dehydrator, Inside-the-Eggshell egg scrambler or GLH-9 (Great Looking Hair Formula #9) Hair-in-Can spray, an initial public offering was made earlier this year and Ronco may survive.
Columbia House advert. Any 12 tapes or records for only $1. As Seen on TV and other stories of marketing the American Dream. marchmatron.com
There is no such good news for Columbia-how-much-would-you-pay-for-this-collection-of-top-hits-House.  Built on the idea of an unbelievable number of hits for a penny with a commitment to buy an unbelievable number of hits for an unbelievable amount of money, they were responsible for 15% of all music sales in the mid 90's.
Promotional photo. Hi Fi set and attractive model wearing glasses and a low cut shirt. c. 1980s. As Seen on TV and other stories of marketing the American Dream. marchmatron.com
Selling $1.4 billion of repackaged tunes in 1994, they filed for bankruptcy in 2015.
Vintage neon Trailer Park. TRAILER HAVEN As Seen on TV and other stories of marketing the American Dream. marchmatron.com
However, there have obviously been some huge infomercial winners.
Men hairstyle 1970s. Big, fluffy, feathered bangs and a beard. Looking good. As Seen on TV and other stories of marketing the American Dream. marchmatron.com
Sy Sperling, divorced and balding, created The Hair Club for Men in 1976. The company, now called The Hair Club, markets to all balding people and was sold in 2016 for $163.5 million. 
In 2013, Snuggie sold 30 million blankets with arms, making $500 million and BowFlex Home Gym, first seen in 1986, is worth over $1 billion.
Palmolive the soap of youth. vintage beauty ad. To the man I marry I make this pledge of beauty. I will keep that schoolgirl complexion. As Seen on TV and other stories of marketing the American Dream. marchmatron.com
Proactiv acne treatment brings in $1 billion annually and pays out $15 million annually to celebrity spokespeople including Jessica Simpson and Justin Bieber.
I'm working for the Lord, and even though the Lord's pay isn't very high, his retirement program is. George Foreman. As Seen on TV and other stories of marketing the American Dream. marchmatron.com

George Foreman is one of the biggest TV-peddling winners. Originally contracted to earn 45% of the company profits, he agreed to $137.5 million for his endorsement, with an additional $11 million for TV appearances . . .

Devine, drag queen, exits out of a trailer while filming John Water's Pink Flamingos. 1990s As Seen on TV and other stories of marketing the American Dream. marchmatron.com
Can't get more living the American Dream than that . . .
Ginsu guys. But wait there's more. As Seen on TV and other stories of marketing the American Dream. marchmatron.com
unless it is being the proud owner of a pyramid of such products.

#AsSeenOnTV #Capialism #Money #America

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