Friday, July 7, 2017

Covetable Products



A high-end Dutch bicycle manufacturer VanMoof had a problem.  

"Your covetable products, your frictionless website, your killer brand — they all count for nothing when your delivery partner drops the ball."

In an attempt to reduce damage during shipping, started to send out their bikes in packaging with a flatscreen television image on the box. 

"Shipping damage to our bikes dropped by 70-80 percent."


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